Campaign Mixtape

December 3, 2012

The Campaign was LeBronJames.com first foray into the music blogosphere. We worked closely with LRMR Marketing and Low Key of YouHeardThatNew.com to create a promotional digital music product to generate traffic and site awareness among key music influencers and websites.

The Campaign Mixtape was downloaded almost 100,000 times and featured on a number of sites including MTV’s RapFix, 2Dopeboyz, XXL Magazine, HipHopWired, and Miss Info among others.