LeBron, Gaga, & Coke have a problem

June 28, 2013

In working with the world’s leading social media companies, we quickly realized the need for brands and celebrities to develop proprietary solutions to communicating with their most dedicated fans.

DOWNLOAD THE STUDY: “LeBron, Lady Gage & Coca-Cola have a problem”

We live in a society increasingly infatuated with celebrity where fans are looking for recognition and assurance of where they stand in the world. How does a celebrity or brand take ownership of their online fan connection and improve their fan experience in a profitable way?