Striving for Greatness
Striving for Greatness is a three part video series shot for LeBronJames.com and it’s YouTube video channel. Commissioned by LeBron, this series features him & NBA All-Star, Kevin Durant, conducting workouts in the early part of the lockout shortened 2011 NBA Season. Striving for Greatness went on to further acclaim later in the 2011-2012 NBA Season when LeBron, Kevin, and their respective teams faced off in the NBA Championship games.
SFG has been featured on ESPN.com, Fox Sports, USA Today, Huffington Post, and a myriad of other media outlets.